Lecture

Corporate Strategy: Introduction

Related lectures (32)

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Understanding Corporate Strategy

Explores corporate strategy, industry profitability, external influences, and strategic analysis models.

Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Industry Analysis: Framework and Forces

Explores industry analysis, competitive forces, and environmental factors influencing strategic decisions in business.

Business Model Innovation

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Industry Evolution and Strategic Change

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Game Theory: Decision Making in Interdependent Environments

Explores game theory, decision-making in interdependent environments, equilibrium concepts, and economic applications in management.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Go to Market Strategy: Cereal Partners Worldwide

Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.

Corporate Strategy: Starbucks Coffee

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Foundations of ICT: Decision Makers

Covers the foundations of ICT for decision makers, focusing on understanding ICT and digital trust topics.

Corporate Strategy: Mergers & Acquisitions

Explores corporate strategy through mergers and acquisitions, discussing motivations, challenges, successful alliances, and risk management.

Corporate Strategy: Recap and Group Project Feedback

Includes a recap session on organization split into three groups and group project feedback.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Customization Strategy: mi Adidas

Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.

Market Opportunity Navigator: Lean Startup Methodology

Discusses the Market Opportunity Navigator and its combination with the Lean Startup Methodology to form a powerful strategy validation process.

Business Level Strategy: Generic Strategies

Explains how firms create sustainable advantages through unique value or lower costs.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.