Lectures related to Identifying Business Opportunities

Launching New Ventures: Intro to Raising and Managing Money

Covers the process of identifying and evaluating business opportunities, developing marketing strategies, navigating the funding universe, seed funding, expansion funding, crowdfunding, and cash management.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Launching New Ventures: Navigating the Funding Universe

Explores stages of venture financing, types of financing, investors, and sales strategies.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Financing Types: Debt, Equity, and Investors

Explores financing types for new ventures, including debt, equity, and investors, covering advantages, sources, and stages of financing.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Launching New Ventures - Outlook

Explores entrepreneurship, early observations, perspectives, funding stages, and business expansion.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Raising & Managing Money: Navigating the Funding Universe

Explores stages and types of venture financing, investors, and sales strategies.

Launching New Ventures - Growth & Expansion Financing

Explores growth and expansion financing for new ventures, analyzing different types of investors and funding sources.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

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Funding Universe: Analysis & Options

Explores types of financing and how to analyze funding options for new ventures.

Entrepreneurial Marketing: Fundamentals and New Markets

Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.