Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Covers the process of identifying and evaluating business opportunities, developing marketing strategies, navigating the funding universe, seed funding, expansion funding, crowdfunding, and cash management.
