Lectures related to Finding Teammates: Sports App Development

Marketing Communication: Strategies and Challenges

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Regulation of Therapeutic Products

Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Internet Advertising Giants: Google & Facebook

Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.

Social Media: User-Generated Content and Business Models

Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.

Manipulating Opinions: Influence and Privacy

Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Business Models in Communications

Explores business models of popular platforms, impact of targeted advertising, filter bubbles, online harassment, and technology in politics.

Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.