Lectures related to Entrepreneurial Marketing: Customer Needs & Competition

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Understanding Customers & Competition

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Go to Market Strategy

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Entrepreneurship: Strategy for Startups

Covers the basics of entrepreneurship for technology-driven startups.