Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
