Lectures related to Lego Transformation: Challenges and Strategies

Product Discovery: Testing Value and Viability

Focuses on understanding customers, testing value, and ensuring business viability in product management.

Concludes the chapter on digital transformation, emphasizing business strategy alignment and enabling technologies.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Product Launch Strategies

Explores product launch strategies, emphasizing customer needs and decision-making processes.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Ocado's Retail Strategy

Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.

Urban Logistics: Challenges and Solutions

Explores urban logistics challenges, solutions, human biases, and digital supply chains.

Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

The Product Value Chain: Produce

Covers key considerations in manufacturing products for different markets and the importance of quality assurance systems.

Supply Chain Management: Challenges & Solutions

Explores challenges in supply chain management and the importance of continuous improvement.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Go to Market Strategy: Cereal Partners Worldwide

Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.