Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.
Covers the basics of entrepreneurial finance, including venture capital financing, funding sources, success stories, challenges faced by scientists, and the role of VCs in maximizing financial returns.
