Valuing Firms and ProjectsIntroduces the DCF method for valuing firms and projects, emphasizing the importance of using cash flows over earnings in finance.
Valuation Methods: APV vs. WACCCovers the APV valuation method, comparing it to the WACC method and discussing the Flow-to-Equity method and default costs.
Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.