Explores the evolution of the Swiss business elite, focusing on cartels, business associations, and changes in the corporate elite composition.
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
