Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
