Lectures related to Business Problem and Solution Models

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Launching New Ventures: Crowdfunding

Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Business Problems and Solutions

Analyzes business problems in engine maintenance and repair, focusing on challenges faced by BE engines.

Business Alignment and Process Optimization

Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.

Value Proposition in Emerging Markets

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Market Opportunity Set: Generating Opportunities

Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Business Opportunity Identification

Explores business opportunity identification, factors affecting recognition, idea generation, and tools for supporting creativity.

Product Launch Strategies

Explores product launch strategies, emphasizing customer needs and decision-making processes.

Introduction to Continuous Improvement

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Ocado's Retail Strategy

Explores Ocado's retail strategy, customer service, automation, supply chain, and profitability.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Business Opportunity Identification

Explores moving from ideas to business opportunities, emphasizing alertness, prior knowledge, and cognitive flexibility in recognizing opportunities.

Business Angle for IoT

Delves into the business perspective of IoT, emphasizing value creation and customer experience enhancement.

Drone Delivery Services

Explores SwissPost's integration of drones to enhance parcel delivery services.