Lectures related to Mass Customization: mi Adidas

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Industry Evolution and Strategic Change

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Industry Analysis: Framework and Forces

Explores industry analysis, competitive forces, and environmental factors influencing strategic decisions in business.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Academic Writing Guidelines: Business Model Development

Explores academic writing guidelines for business model development in Strategic & Innovative Projects, emphasizing proper citation and original work.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

New Business Models: CSR Driven Innovations

Explores the evolution of business models towards social responsibility and the trade-offs between financial gains and social impacts.

Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

The Market: Strategies and Analysis

Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.

From business model to business plan

Explores the transition from a business model to a business plan and the key components of a business plan.

EPFL EMBA: Harnessing Innovation

Introduces the EPFL Executive MBA program, emphasizing innovation and strategic management in a hands-on approach.

Competitive Advantage: Resources & Capabilities

Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.

Technology Innovation

Addresses challenges in adapting new devices to local needs and introduces a course on Technology Innovation for Sustainable Development.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.