Lecture

Entrepreneurship: Basics

Related lectures (32)

Launching New Ventures - Outlook

Explores entrepreneurship, early observations, perspectives, funding stages, and business expansion.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Introduction to Entrepreneurship: Launching New Ventures

Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.

Crowdfunding Campaign Creation

Explores creating a crowdfunding campaign on wemakeit.com, emphasizing responsibility, benefits, and practical steps.

Entrepreneurship: Launching New Ventures

Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Modeling Choice Behavior

Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the need for quantitative and operational models.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Regulation of Therapeutic Products

Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.