Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
