Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Entrepreneurial MarketingExplores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Marketing Strategy EssentialsExplores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Market Entry Strategy: WorkshopDelves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
