Lectures related to Developing a Business

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Business Model Innovation

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Business-IT Alignment: Transcripts and Contextual Inquiry

Discusses Karen Holtzblatt's talk, real contextual interviews, and business/IT alignment solutions.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Data-Driven Retail Strategy

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Value Proposition in Emerging Markets

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Business Model Innovation

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Business Model: Value Creation and Capture

Explores business models, value creation, and the Business Model Canvas.

Business Models: Technologies, Innovations and Emerging Markets

Delves into business models in the context of technologies, innovations, and emerging markets, covering key elements and assessment dimensions.

Business Goals and Motivations

Explores stakeholder motivations, goal achievement, and business-IT alignment through real-world examples and frameworks.

Market Analysis & Opportunity Identification

Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Developing a business plan

Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.