Publications by Arash Golnam | EPFL Graph Search

Value Map - An Innovative Tool for Business Model Innovation

Alain Wegmann, Arash Golnam, Aarthi Gopal

In this paper, we present a modeling framework called “Value Map”. Value Map assists in conceptualization, representation and analysis of value creation and capture processes with the objective of innovating a firm’s business model. We illustrate the appli ...

ISPIM2014

Coopetition within and between value networks – a typology and a modelling framework

Alain Wegmann, Arash Golnam

This study develops a typology of coopetition in value networks, wherein a distinction is made based on two factors. Firstly, whether coopetition takes place inside a particular value network (i.e., intra-value network coopetition) or between value network ...

2014

Coopetition-based business models: The case of Amazon.com

Alain Wegmann, Arash Golnam

Coopetition (collaboration between competing firms) is a phenomenon that has recently captured a great deal of attention due to its increasing relevance to business practice. However, current research on coopetition is still short on explaining how the pot ...

2014

Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems

Alain Wegmann, Arash Golnam

In this paper, we introduce a problem structuring method (PSM) called “Value Map”. Value Map is an extension to the Supplier Adopter Relationship Diagram in the Systemic Enterprise Architecture Method (SEAM). Value Map assists in understanding, analysis an ...

SCITEPRESS - Science and Technology Publications2013

Requirements modeling in SEAM: The example of a car crash management system

Alain Wegmann, Gil Regev, Arash Golnam, Anshuman Bahadur Saxena, Biljana Bajic-Bizumic, Gorica Tapandjieva Sekulovska, George Popescu, Maedeh Yassaee

This paper presents how business and IT requirements are captured with the Systemic Enterprise Architecture Methodology (SEAM). The method is applied to the Car Crash Management System (CMS) - Software Product Line (SPL) case study. The existing business s ...

IEEE2013

Problem Structuring with the Systemic Enterprise Architecture Method : Representation of Systems and Value in Business Contexts and Integration with Operations Research Methods

Arash Golnam

EPFL2013

Aligning Value and Implementation in Service Design: A Systemic Approach

Alain Wegmann, Gil Regev, Julien Ramboz, Philippe Laprade, Arash Golnam

The promise of service design is to enable a service supplier to prosper by delivering continuous value to customers. This prosperity is of strategic value to the service supplier. There is value in a service for both the service supplier and its service c ...

2012

Modeling Value Creation and Capture in Service Systems

Alain Wegmann, Arash Golnam, Vijay Viswanathan

In service-dominant (S-D) logicvalue is viewed as being co-created between companies, customers, and other actors within a service system. In order to understand how service systems maintain their viability and competitiveness, two fundamental questions sh ...

Springer-Verlag Berlin2012

A Framework to Model and Analyze the WHY and the HOW of Coopetition

Alain Wegmann, Arash Golnam, Ron Sanchez

Coopetition has been defined as an approach to managing that combines competition and cooperation. It transcends the traditional paradigms of competition and cooperation in an effort to achieve the advantages of both. As an inter-organizational relationshi ...

2011

Coopetition In The Global Book Industry: The Case Of Amazon.Com’s Evolution

Alain Wegmann, Arash Golnam

Coopetition (collaboration between competing firms) is a phenomenon which has recently captured a great deal of attention due to its increasing relevance to business practice. The current research on coopetition is still short in explaining how the potenti ...

2011

On Viable Service Systems: Developing a Modeling Framework for Analysis of Viability in Service Systems

Alain Wegmann, Gil Regev, Arash Golnam

This paper explores the contribution of systems modeling to the design and analysis of viability in service systems. We apply a modeling framework called SEAM (Systemic Enterprise Architecture Method) to gain an understanding of how a service system mainta ...

Springer-Verlag New York, Ms Ingrid Cunningham, 175 Fifth Ave, New York, Ny 10010 Usa2011

Problem Structuring Methods in System Dynamics Modeling-A Cognitive Fit Perspective

Alain Wegmann, Arash Golnam, Gorica Tapandjieva Sekulovska, Sérgio Viana

The knowledge residing in the mental models of clients and stakeholders is considered as a crucial source of information by system dynamicists. Despite the importance of this knowledge, the theory of SD does not provide practical means for eliciting and re ...

2011

A Modeling Framework for Analyzing the Viability of Service Systems

Alain Wegmann, Gil Regev, Arash Golnam

Recent research has explored the principles of service system viability based on systems inquiry invoking perspectives from Systems Theory and Cybernetics in particular Stafford Beer’s viable systems model (VSM). However based on Banathy & Jenlink (2004), ...

2011

On Viable Service Systems: Developing a Modeling Framework for Analysis of Viability in Service Systems

Alain Wegmann, Gil Regev, Arash Golnam

This paper explores the contribution of systems modeling to the design and analysis of viability in service systems. We apply a modeling framework called SEAM (Systemic Enterprise Architecture Method) to gain an understanding of how a service system mainta ...

Springer2010

Systemic Service Design: Aligning Value and Implementation

Alain Wegmann, Gil Regev, Julien Ramboz, Philippe Laprade, Arash Golnam

The promise of service orientation is that it enables an organization to prosper by delivering continuous value to customers. This prosperity is of strategic value to the organization. There is value in service orientation for both the organization and its ...

Springer2010

A Systemic Approach for Designing Open Innovation Value Networks

Alain Wegmann, Gil Regev, Arash Golnam

The past two decades have seen a number of changes to the business and technological environment that have favored the rise of “open” collaborative innovation as alternative to the more traditional ”closed” models. The traditional view of innovation as a c ...

International Society for Professional Innovation Management2009