Search engineA search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
Search engine optimizationSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including , video search, academic search, news search, and industry-specific vertical search engines.
Context-free grammarIn formal language theory, a context-free grammar (CFG) is a formal grammar whose production rules can be applied to a nonterminal symbol regardless of its context. In particular, in a context-free grammar, each production rule is of the form with a single nonterminal symbol, and a string of terminals and/or nonterminals ( can be empty). Regardless of which symbols surround it, the single nonterminal on the left hand side can always be replaced by on the right hand side.
Search engine marketingSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. In 2007, U.S. advertisers spent US $24.
Web crawlerA Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (web spidering). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently.
Context-sensitive grammarA context-sensitive grammar (CSG) is a formal grammar in which the left-hand sides and right-hand sides of any production rules may be surrounded by a context of terminal and nonterminal symbols. Context-sensitive grammars are more general than context-free grammars, in the sense that there are languages that can be described by a CSG but not by a context-free grammar. Context-sensitive grammars are less general (in the same sense) than unrestricted grammars.
DatabaseIn computing, a database is an organized collection of data (also known as a data store) stored and accessed electronically through the use of a database management system. Small databases can be stored on a , while large databases are hosted on computer clusters or cloud storage. The design of databases spans formal techniques and practical considerations, including data modeling, efficient data representation and storage, query languages, security and privacy of sensitive data, and distributed computing issues, including supporting concurrent access and fault tolerance.
Yahoo! SearchYahoo! Search is a Yahoo! internet search provider that uses Microsoft's Bing search engine to power results, since 2009, apart from four years with Google from 2015 until the end of 2018. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand. Originally, none of the actual web crawling and data housing was done by Yahoo! itself.
Visual StudioVisual Studio is an integrated development environment (IDE) from Microsoft. It is used to develop computer programs including websites, web apps, web services and mobile apps. Visual Studio uses Microsoft software development platforms such as Windows API, Windows Forms, Windows Presentation Foundation, Windows Store and Microsoft Silverlight. It can produce both native code and managed code. Visual Studio includes a code editor supporting IntelliSense (the code completion component) as well as code refactoring.
Production (computer science)A production or production rule in computer science is a rewrite rule specifying a symbol substitution that can be recursively performed to generate new symbol sequences. A finite set of productions is the main component in the specification of a formal grammar (specifically a generative grammar). The other components are a finite set of nonterminal symbols, a finite set (known as an alphabet) of terminal symbols that is disjoint from and a distinguished symbol that is the start symbol.
PageRankPageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
In-memory databaseAn in-memory database (IMDB, or main memory database system (MMDB) or memory resident database) is a database management system that primarily relies on main memory for computer data storage. It is contrasted with database management systems that employ a disk storage mechanism. In-memory databases are faster than disk-optimized databases because disk access is slower than memory access and the internal optimization algorithms are simpler and execute fewer CPU instructions.
Search algorithmIn computer science, a search algorithm is an algorithm designed to solve a search problem. Search algorithms work to retrieve information stored within particular data structure, or calculated in the search space of a problem domain, with either discrete or continuous values. Although search engines use search algorithms, they belong to the study of information retrieval, not algorithmics. The appropriate search algorithm to use often depends on the data structure being searched, and may also include prior knowledge about the data.
XML databaseAn XML database is a data persistence software system that allows data to be specified, and sometimes stored, in XML format. This data can be queried, transformed, exported and returned to a calling system. XML databases are a flavor of document-oriented databases which are in turn a category of NoSQL database. There are a number of reasons to directly specify data in XML or other document formats such as JSON.
Microsoft SQL ServerMicrosoft SQL Server is a proprietary relational database management system developed by Microsoft. As a database server, it is a software product with the primary function of storing and retrieving data as requested by other software applications—which may run either on the same computer or on another computer across a network (including the Internet). Microsoft markets at least a dozen different editions of Microsoft SQL Server, aimed at different audiences and for workloads ranging from small single-machine applications to large Internet-facing applications with many concurrent users.
Binary search algorithmIn computer science, binary search, also known as half-interval search, logarithmic search, or binary chop, is a search algorithm that finds the position of a target value within a sorted array. Binary search compares the target value to the middle element of the array. If they are not equal, the half in which the target cannot lie is eliminated and the search continues on the remaining half, again taking the middle element to compare to the target value, and repeating this until the target value is found.
Relational databaseA relational database is a (most commonly digital) database based on the relational model of data, as proposed by E. F. Codd in 1970. A system used to maintain relational databases is a relational database management system (RDBMS). Many relational database systems are equipped with the option of using SQL (Structured Query Language) for querying and updating the database. The term "relational database" was first defined by E. F. Codd at IBM in 1970. Codd introduced the term in his research paper "A Relational Model of Data for Large Shared Data Banks".
Context-sensitive languageIn formal language theory, a context-sensitive language is a language that can be defined by a context-sensitive grammar (and equivalently by a noncontracting grammar). Context-sensitive is one of the four types of grammars in the Chomsky hierarchy. Computationally, a context-sensitive language is equivalent to a linear bounded nondeterministic Turing machine, also called a linear bounded automaton. That is a non-deterministic Turing machine with a tape of only cells, where is the size of the input and is a constant associated with the machine.
Matching (statistics)Matching is a statistical technique which is used to evaluate the effect of a treatment by comparing the treated and the non-treated units in an observational study or quasi-experiment (i.e. when the treatment is not randomly assigned). The goal of matching is to reduce bias for the estimated treatment effect in an observational-data study, by finding, for every treated unit, one (or more) non-treated unit(s) with similar observable characteristics against which the covariates are balanced out.
Code reuseIn software development (and computer programming in general), code reuse, also called software reuse, is the use of existing software, or software knowledge, to build new software, following the reusability principles. Code reuse may be achieved by different ways depending on a complexity of a programming language chosen and range from a lower-level approaches like code copy-pasting (e.g. via snippets), simple functions (procedures or subroutines) or a bunch of objects or functions organized into modules (e.
