Creative-Learning Innovation Cycle - CLIC : Work Motivation and Organizational Creativity

WHY do certain leaders’ management of organizational resources encourage creative people engaged in New Product Development (NPD) to achieve high performance, on time, while other leaders’ practices foster frustration and delays? In this research project I attempt to understand the WHY and HOW of leaders’ management of organizational resources in the context of Csikszentmihalyi’s phenomenon of Flow. Flow is most likely to occur when people perceive a balance between the challenge of a situation and their professional abilities to deal with the challenge. “Being in the flow” increases peoples’ focus and attention, the latter being a prerequisite for high creativity, on the tasks and problems at hand and boosts their commitment to deliver their projects on time. Following the above-mentioned reasoning, I assume that if leaders manage organizational resources to create an optimal balance between challenging situations and the skills of their creative people, these managerial practices would likely result in enhancing the output of the NPD process, and decreasing the delays, or, in other words, accelerating the NPD cycle. To explore this research question, first, I developed a conceptual model called CLIC: “Creative-Learning Innovation Cycle”. The CLIC is characterized by its uniqueness in highlighting the impact of the feedback received from the commercialization process on the managerial practices of leadership for creativity of the components of the work environment. The work environment directly affects the state of flow of creative people, and, subsequently, both the quality and speed of their learning and creativity processes. The CLIC combines Sanchez’s model of an organization’s learning process, Amabile’s componential theory of creativity, and, Csikszentmihalyi and Bakker’s State of Flow concept. Second, I tested the CLIC through two main research methods. I conducted exploratory and action research with a successful global innovation manager and two companies wrestling to accelerate their NPD processes in a changing work environment. The two companies deal with components and technological innovations. They differ in size, continent and products. Both companies innovate products related to health issues in an industry where high regulatory requirements are imposed. I also conducted a lab experiment in which 27 Masters students (18 males, 9 females) who were enrolled in an “Innovation Management” course voluntarily participated. The mean age was 23.5 years. The academic language was English. The exploration of the CLIC model in the course of conducting the comparative studies among the successful global innovation manager, the two companies, and the results of the lab experiment led to the emergence of a new theory about flow in work situations and organizational resources management. The theory defines and prioritizes five organizational resources that have to be managed during the NPD stages to let creative people experience a “state of fl