Publication

User Profiling Using Submitted Review Content

Boi Faltings, Claudiu-Cristian Musat, Yizhong Liang
2014
Patents

Abstract

A computer-implemented method for generating a user profile of a user of an online platform, a computer-implemented method for providing a first user with targeted information and a computer-implemented method for providing a user of an online platform with targeted advertisements.

Official source

https://infoscience.epfl.ch/entities/publication/4d1875d4-c404-4c55-a73f-f86551df0b3f

About this result

This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Boi Faltings, Claudiu-Cristian Musat, Yizhong Liang
2014
Patents

Abstract

Official source

https://infoscience.epfl.ch/entities/publication/4d1875d4-c404-4c55-a73f-f86551df0b3f

About this result

Related concepts (15)

Targeted advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest.

Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.

Target market

A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.

Related publications (29)

Content Moderation in Online Platforms

Manoel Horta Ribeiro

A critical role of online platforms like Facebook, Wikipedia, YouTube, Amazon, Doordash, and Tinder is to moderate content. Interventions like banning users or deleting comments are carried out thousands of times daily and can potentially improve our onlin ...

EPFL2024

Secure Interface Design Leveraging Hardware/Software Support

Atri Bhattacharyya

Computer systems rely heavily on abstraction to manage the exponential growth of complexity across hardware and software. Due to practical considerations of compatibility between components of these complex systems across generations, developers have favou ...

EPFL2024

Incentive Mechanism in the Sponsored Content Market With Network Effects

Olga Fink, Mina Montazeri

We propose an incentive mechanism for the sponsored content provider (CP) market in which the communication of users can be represented by a graph, and the private information of the users is assumed to have a continuous distribution function. The CP stipu ...

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2023