JPEG Trust: an international standard facilitating the assessment of trustworthiness of digital media assets

JPEG Trust is a new international standard that responds to the pressing need of assessing trust in digital media assets. JPEG Trust provides a comprehensive framework addressing key elements such as provenance, authenticity, integrity, and copyright declaration. Built on top of established JPEG and other industry standards, the framework ensures compatibility across digital media ecosystems. This paper provides an overview of the JPEG Trust framework and demonstrates its potential to enhance the reliability and trustworthiness of digital media content.