Publications associées à Marketing

Diffusion of connected and autonomous vehicles concerning mode choice, policy interventions and sustainability impacts: A system dynamics modelling study

Connected and autonomous vehicles (CAV) have seen a rapid development over the past decade. However, wide diffusion of high level CAVs is still decades to come, and will depend on many technological, policy and public acceptance factors. Merging a traditio ...

ELSEVIER SCI LTD2023

Promoting synergies for sustainability through peer-to-peer sharing: an analysis of drivers and barriers

Claudia Rebeca Binder Signer, Ralph Hansmann

Peer-to-peer (P2P) sharing may foster sustainability synergistically by saving resources, reducing costs and promoting satisfaction of consumer needs and social connectivity. A survey of Swiss and Swedish consumers (N = 1522) was conducted to analyze drive ...

TAYLOR & FRANCIS INC2023

Mobile eye tracking applied as a tool for customer experience research in a crowded train station

Andrea Regula Schneider

Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a ...

2023

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Innovation capacity of the agricultural sector: network of productive interactions, knowledge transfer and differentiation mechanisms

Camille Marguerite Aouinait

Economic growth is increasingly explained and driven by knowledge acquisition and firmsâ capabilities to adapt to new evolving situations to fit economic, societal and environmental frames. Strategic behavior of private companies in differentiating and p ...

EPFL2019

Scale-adaptive media item segmentation technique

Radhakrishna Achanta

The present invention concerns a method of segmenting a media item comprising media elements. The method comprises: selecting a first seed media element for a first cluster of media elements, referred to hereinafter as a first adaptel; selecting a second s ...

2017

Dynamic Product Portfolio Management with Life Cycle Considerations

Ralf Seifert, Jean-Sébastien Tancrez, Isik Bicer

We consider a portfolio of products in which each product probabilistically transitions through various life cycle stages. The evolution through these life cycle stages is impacted by both marketing support and product launch decisions, which are bound by ...

2016

Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis

Pascal Frossard, Yiqiang Chen

This study addresses the problem of profit maximization between wireless service providers (WSPs) and content providers (CPs) in wireless broadcasting systems, while simultaneously providing high quality of experience for end-users (EUs). We first study th ...

2015

Hire Me: Computational inference of hirability in employment interviews based on nonverbal behavior

Daniel Gatica-Perez, Laurent Son Nguyen, Denise Frauendorfer

Understanding the basis on which recruiters form hirability impressions for a job applicant is a key issue in organizational psychology and can be addressed as a social computing problem. We approach the problem from a face-to-face, nonverbal perspective w ...

2014

Associations among Household Characteristics, Vehicle Characteristics and Emissions Failures: An Application of Targeted Marketing Data

Michel Bierlaire, Stefan Yves Gabriel Binder

Many U.S. cities use vehicle emissions testing programs to improve air quality by identifying gross polluting vehicles and requiring their owners to make emissions-related repairs. All vehicles that meet certain criteria must pass an emissions test as part ...

Pergamon-Elsevier Science Ltd2014

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Inventory Management with Working Capital Restrictions

Cristopher Ariel Zeballos Avila

Working capital restrictions can have disruptive effects on the coordination of the operations and finances of a company. Working capital restrictions may limit the inventory ordering power, reduce revenues, and increase the use of high premium debt. It ma ...

EPFL2013

An Adaptive Approach for Online Segmentation of Multi-Dimensional Mobile Data

Karl Aberer, Zhixian Yan, Tian Guo

With increasing availability of mobile sensing devices including smartphones, online mobile data segmentation becomes an important topic in reconstructing and understanding mobile data. Traditional approaches like online time series segmentation either use ...

2012

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Vision-Based Scene Understanding with Sparsity Promoting Priors

Alexandre Massoud Alahi

Human beings are interested in understanding their environments and the dynamic content that fills their surroundings. For applications ranging from security to marketing, people have installed networks of cameras to capture the dynamic elements of scenes. ...

EPFL2011

Cooperative Object Segmentation and Behavior Inference in Image Sequences

Jean-Philippe Thiran, Laura Ioana Gui

In this paper, we propose a general framework for fusing bottom-up segmentation with top-down object behavior inference over an image sequence. This approach is beneficial for both tasks, since it enables them to cooperate so that knowledge relevant to eac ...

2009

Prediction of hybrid (e-commerce and traditional) demand evolution and the assessment of its impact on production system robustness

Luca Canetta

Increased market pressure, sharp competition and globalisation are some of the main challenges faced nowadays by companies, pushing them to continuously evaluate the suitability of their business model and to look for new opportunities. Electronic commerce ...

EPFL2009

Neo-Rawlsian fringes: A new approach to market segmentation and new product development

Christopher Tucci

Prior research into the link between new product development and market segmentation has focused on two main approaches: (1) design, segment, and do limited competitive evaluation; and (2) segment first, design second. This paper proposes a third approach, ...

PDMA2008

A Variational Framework for the Simultaneous Segmentation and Object Behavior Classification of Image Sequences

Jean-Philippe Thiran, Laura Ioana Gui

In this paper, we advance the state of the art in variational image segmentation through the fusion of bottom-up segmentation and top-down classification of object behavior over an image sequence. Such an approach is beneficial for both tasks and is carrie ...

2007

Strategic adaptation in global logistics partnerships : an integrated approach

In modern supply chains, specialized companies called third party logistics providers1 (TPLs) realize a growing part of the logistics and supply chain functions. In parallel to this evolution, traditional manufacturers have raised their willingness and rea ...

EPFL2004