PokeME: Applying Context-Driven Notifications to Increase Worker Engagement in Mobile Crowd-Sourcing

In mobile crowd-sourcing systems, simply relying on people to opportunistically select and perform tasks typically leads to drawbacks such as low task acceptance/completion rates and undesirable spatial skews. In this paper, we utilize data from TASKer, a campus-based mobile crowd-sourcing platform, to empirically study and discover whether and how various context-aware notification strategies can help overcome such drawbacks. We first study worker interactions, in the absence of any notifications, to discover some spatio-temporal properties of task acceptance and completion. Based on these insights, we then experimentally demonstrate the effectiveness of two novel, non-personal, context-driven notification strategies, comparing the outcomes to two different baselines (no-notification and random-notification). Finally, using the data from the random-notification mechanism, we derive a classification model, incorporating several novel contextual features, that can predict a worker's responsiveness to notifications with high accuracy. Our work extends the crowd-sourcing literature by emphasizing the power of smart notifications for greater worker engagement.