Concept

Positioning (marketing)

Related lectures (30)

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Academic Job Search Insights

Offers valuable insights on academic job searches, covering interview preparation, letters of recommendation, and job negotiation.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Fast 3D Imager on a Chip: Technology and Applications

Explores the design and development of a fast 3D imager on a chip, focusing on single-photon detection arrays and time-of-flight measurements.

Blue Ocean Strategy

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Science and Religion: Pseudo-Sciences and Alter-Sciences

Explores pseudo-sciences, alter-sciences, and cognitive marketing strategies, emphasizing the need for critical evaluation of scientific claims and beliefs.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

NewsNet: Platform for Media Industry

Presents NewsNet, a platform for media industry, covering value proposition, business model, customer interaction, market strategy, and installation process.

Sustainable Construction Materials: Reuse and Resell Strategy

Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.

In Vitro Diagnostics: Product Development

Covers good practices in medical device product development, bioassay development, challenges in the IVD industry, and regulatory requirements.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Market Entry Strategy: Workshop

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Developing a business plan

Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.